MariaMaria is a Senior Partner of New Paradigm Partners, a Health Club Industry Consulting firm and COO of the fitRewards, the fitness industry’s reward and a loyalty program.  She has assisted hundreds of centers in the aspects of conception, business plan development, finance, facility development, management, staff training and is also a turnaround specialist. Team development is one of her specialties and she is a facilitator in Franklin Coveys 7 Habits of Highly Effective Health People. Her mission is to optimize her clients mission and profit objectives and her consulting has facilitated increased profitability for many clubs. She and New Paradigm also own and operate three profitable health clubs in New Jersey. She was featured on the cover of Club Insider Magazine in 2008 and the cover of Club Solutions Magazine in 2010 as the consulting firm that Walks the Talk.


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Maria Parrella-Turco, (New Paradigm Senior Partner)
609-332-5689 – Direct Line

Club Insider

Club Solutions Cover

Club Insider April 2014 cover